DURKL what?!

I have a bone to chew about mainstream trends in contemporary 'cutting edge' young fashion. It doesn't mean anything. It is the antipathy of meaning. This would be ok, if it was anything new. But Warhol was doing it half a century ago. Its like these companies are striving for originality in unoriginality. I will sound cynical but I blame ultra-capitalism. Style can be bought, from the same company. A first hand price for a purposely manufactured second hand piece of clothing. The following is the 'about me' bio from a clothing company I stumbled across on the net today called DURKL.

The company ethos outlined in the following paragraphs sums up the absolute self mutilating masturbation of thought, creativity and culture these companies represent. If it sounds like your kind of deal, then sadly, I'll see you at the beach with your atkins diet breath, aviator sunnies and latest coloured plastic sandles. I'll be wearing my high school PE shorts and my dad's old sunnies. And you better not fucking judge me.

"The road:

Like most brilliant companies, DURKL was dreamt up over a few sixers of Zima and a pack of Kool's. Finding a word that rhymes with Steve Urkel was tough. We did it though. We simply smashed the word "dogonit" with "urkel" to form DURKL. Its obvious right? We all got sick of saying "dogonit Urkel," so we simplified. Pretty hardcore I know, but hey, we grew up on the wrong side of the traXXX.

After sobering up from all them Z bombs, the DURKL style and mentality coalesced. Clothing, and more, that would be ultra-sweet, even to 'droids. If androids dig your threads, then you know you are doing something right. Cyborgs are a totally different story though. Don't mix the two up, please. 'Droids drink Sunny D and have no sideburns, whereas 'Borgs prefer Capri-Suns and wear black leather fanny packs.

In early 2004, DURKL set out to design and print shirts that combined whit with past/future absurdities. As a result, the DURKL lifestyle infected and is still infecting people in the know throughout the world. DURKL delivers you a dose of hard reality with a side of the sleazy. Our threads can be found all over the US, Australia, Italy, Sweden, Turkey, England, and North Korea.

DURKL bought white tigers in early 2005.

The man behind DURKL is a trilingual breakdance, kung-fu, and bird calling legend from Washington D.C, a nationally known fresh juice aficionado, a local designer, and a duel Guinness Book of World Records holder. He held and still holds the Guinness Book record for the most expensive orthodontist bill as well as the record for spiking the most Middle School punch bowls. He has stolen a hell of a lot of lunch money and roller bladed a hell of a lot of miles. He claims to have had a hand in changing yoohoo from being an attention-grabbing-word into a chocolaty beverage. His weapon of choice is lazer beams, and his favorite human being is J-C.V.D."